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Explanation of CC Routes

CC Routes refers to a technique used by call centers to route calls through multiple carriers based on their cost-effectiveness and quality. This approach enables call centers to optimize their operations by routing calls through the most efficient carriers while minimizing costs. Call centers typically use a combination of Tier 1 and Tier 2 carriers to ensure high-quality connections.

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Importance of High CPS and Low ACD in Call Centers

CPS (Calls per Second) refers to the number of phone calls that a call center can process within one second. The higher the CPS rate, the more efficient a call center is at handling incoming calls. This is crucial in ensuring customer satisfaction as customers do not like waiting on hold for long periods.

ACD (Average Call Duration) refers to the amount of time that an agent spends on each call on average. A low ACD rate means that agents are resolving customer issues quickly while also ensuring that they provide excellent customer service.


Overview of CLI and VoIP

CLI (Caller Line Identification) displays the caller’s phone number or name when making a call from one phone to another. In call centers, this feature helps agents identify incoming callers quickly.

It enables them to personalize their responses based on the caller’s history with their company. VoIP (Voice over Internet Protocol) refers to using internet protocols for transmitting voice data over the internet.

It is an alternative to traditional phone systems and offers numerous cost advantages, including lower call rates, reduced infrastructure costs, and increased flexibility. VoIP also provides various features such as call recording, conferencing, and voicemail.

CC Routes

Definition and Explanation

CC Routes refer to Call Center Routes, which are the different paths that a call can take in order to reach its destination. In a call center setting, CC routes play a critical role in ensuring that calls are properly routed to the appropriate agents or departments. The routing process is typically based on certain rules and criteria, such as the caller’s location, language preference, or the type of issue they are calling about.

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Types of CC Routes

There are different types of CC routes that call centers can use depending on their specific needs and goals. The most common types include:

This type of routing directs calls based on the geographical location of the caller. For example, if a caller from New York City dials a toll-free number, they may be routed to an agent who is located in New York City.

With skill-based routing, calls are directed to agents who have expertise in handling specific issues or topics. For instance, if a customer calls with a technical issue related to their computer software, they may be routed to an agent who has experience troubleshooting similar problems.

Time-based routing directs calls based on time-of-day or day-of-week criteria. For example, during peak hours when there is high call volume, incoming calls may be routed to agents who have less workload at that moment.

Toll-free routing allows callers to contact businesses without any charge for the call. It ensures that all incoming toll-free numbers are correctly routed and handled by agents who specialize in dealing with those specific inquiries.

Benefits and Limitations

The benefits of CC routing include improved customer service, increased efficiency, and cost savings. By directing calls to the appropriate agents or departments, call centers can ensure that their customers receive timely and effective assistance.

Additionally, by optimizing their routing strategies, call centers can reduce wait times for callers and improve their overall experience. However, there are also limitations associated with CC routing.

One of the major drawbacks is that if the routing rules are too strict or complex, it can lead to longer wait times for callers or even misrouted calls. Additionally, setting up and maintaining an effective CC routing system requires significant time and resources.

High CPS

Definition and Explanation

In the context of call centers, CPS stands for Calls Per Second. High CPS refers to the number of calls that can be made in a second using a specific CC Route. The higher the CPS, the more efficient and productive a call center can be.

Importance in Call Centers

The importance of high CPS in call centers cannot be overstated. As mentioned earlier, it directly impacts productivity levels and ultimately affects a business’s bottom line. High CPS allows call center agents to handle more calls in less time, freeing up time for agents to handle other tasks such as follow-up calls or data entry.

Factors that affect

Several factors can impact the CPS rate of a specific CC Route. One significant factor is network bandwidth limitations – without sufficient network bandwidth resources available; it may not be possible to achieve maximum rates.


Definition and Explanation

Low ACD stands for “Average Call Duration” and it is a key metric used in call centers to measure the average duration of calls made by customers. When the ACD is low, it means that customers are not spending enough time on calls with agents.

This is not always a bad thing, as some calls may be resolved quickly due to efficient processes or easy-to-solve problems. However, consistently low ACD can be an indicator of issues within the call center.

Impact on Call Center Performance

Low ACD can have significant impacts on call center performance. If agents are unable to keep customers on the phone for long enough, it can lead to lower overall productivity and revenue.

Additionally, if issues are not being resolved during calls due to short durations, it may lead to higher rates of repeat calls or customer dissatisfaction. This may lead to increased costs as well as damage to brand reputation.

Causes of Low ACD

There are several causes of low ACD in call centers. One common cause is poor agent training or lack of knowledge about products or services being provided by the business.

If agents are unable to provide satisfactory answers or resolutions within a short period of time, customers may end calls early out of frustration. Additionally, long wait times before speaking with an agent can also contribute to short conversation times once connected since customers just want quick answers at that point.

CLI (Caller Line Identification)

Definition and Explanation

Caller Line Identification (CLI) is a feature used in telephony that displays the caller’s phone number or name on the receiver’s phone or display device. The CLI feature is used to identify incoming calls and is commonly used in call centers to enhance customer experience. The CLI feature works by transmitting the calling party’s phone number to the receiving party through signaling messages at the start of a call.

When a call arrives at a call center, agents can use CLI information to identify who is calling and quickly access customer information. This information helps agents to personalize interactions with customers, improve first-call resolution rates, reduce handling time, and increase overall customer satisfaction.


Types of CLI

There are two main types of Caller Line Identification: Standard and Enhanced. Standard Caller ID provides only the calling party’s telephone number while Enhanced Caller ID provides additional information such as name, address, location, time zone etc.

In a call center environment where agents need quick access to relevant customer data to provide personalized service, Enhanced Caller ID is preferred over Standard Caller ID. By providing additional contextual information beyond just telephone numbers, Enhanced Caller ID allows agents to anticipate customer needs before they even begin speaking with them.

Importance in Call Centers

In today’s highly competitive business environment, providing exceptional customer service is critical for success. Customer service representatives must have quick access to relevant customer data during each interaction so they can deliver personalized experiences that meet or exceed customers’ expectations. Incorporating CLI technology into call center operations enhances agent productivity by reducing handling time and increasing first-call resolution rates.

With CLI technology available at their fingertips, agents can easily identify callers before answering calls which enables faster problem solving in real-time without forcing customers through extensive verification processes or asking them repetitive questions about their identity more than once. When customers receive personalized, quick, and efficient service from call center agents, they are more likely to return as repeat business or recommend their friends and family.


VoIP (Voice over Internet Protocol)

Advantages over Traditional Telephony Systems

One of the most significant advantages of VoIP is its cost-effectiveness. With traditional telephony systems, long-distance calls can be quite expensive.

However, with VoIP, long-distance calls are much cheaper or even free as they are transmitted over the internet and do not rely on expensive infrastructure such as copper wires. Another advantage of VoIP is its flexibility and scalability.

With traditional telephony systems, adding new phone lines can be time-consuming and expensive. In contrast, adding new phone lines with a VoIP system is much simpler and can be done quickly and easily.

Tier-1-and-tier-2-Carriers (1)

Challenges with VoIP Implementation

While there are many benefits to using a VoIP system in a call center environment, there are also some challenges that need to be considered when implementing this technology. One challenge is ensuring adequate bandwidth for voice traffic. As voice data is transmitted over the same network as other data traffic such as emails and web browsing, it’s important to ensure that there’s enough bandwidth available to prevent any degradation in quality or dropped calls.

In addition to bandwidth issues, another challenge with implementing a VoIP system in a call center environment is ensuring adequate security measures are in place. As voice data is transmitted digitally across networks that may not always be secure by default, it’s important to take steps to ensure that sensitive information such as customer details remain private and secure during transmission.

Overall, while there are some challenges involved in implementing a VoIP system in a call center environment, the benefits of this technology can be significant in terms of cost savings and flexibility. As such, it’s important for call center managers to carefully consider the advantages and disadvantages of VoIP before deciding whether or not to implement this technology within their operations.

Quality in Call Centers

Quality in call centers refers to the overall experience provided to customers during their interactions with call center agents. It encompasses a wide range of factors, including the agent’s communication style, their ability to solve problems, and the effectiveness of the tools and processes used to manage customer interactions.

Factors that impact
quality in call

Several factors impact quality in call centers, including:

Agent training

The quality of agent training programs has a significant impact on the overall quality of customer interactions. Agents who are well-trained are more confident, more effective problem-solvers, and better communicators.


The technology used in call centers can significantly impact quality. For example, outdated or inefficient software can slow down agents and lead to longer wait times for customers.


The culture within a call center can also have a significant impact on quality. A positive work culture that values customer service will likely translate into better experiences for customers.


The metrics used to evaluate agent performance can also impact quality. If agents are evaluated based solely on metrics like average handling time or number of calls handled per hour, they may prioritize speed over providing high-quality service.

Methods for improving quality

To improve quality in call centers, organizations can implement several strategies such as:

Better Agent Training Programs

Tailored agent training programs that focus on core competencies such as communication skills, problem-solving abilities, and technical know-how go a long way in improving service delivery.

Process Improvement

all processes involved are reviewed regularly by management team members with feedback from frontline staff whose daily tasks are impacted by these processes.

Technology Upgrade

Regular technology audits and upgrades can help improve the overall quality of call center interactions. This includes investing in modern software solutions that streamline operations and improve customer-agent interactions.

Performance Management

implementing balanced scorecards that track both quantitative and qualitative performance metrics, as well as regular feedback sessions between management and agents to ensure continuous improvement.

Culture Change

Encouraging a culture of customer service excellence within the call center can go a long way in improving quality. By recognizing high-performing agents, creating a supportive work environment, reinforcing positive behaviors, and rewarding excellent performance, call centers can foster a culture that prioritizes quality service delivery.

The importance of Quality in call centers cannot be overstated. Companies that prioritize quality often enjoy higher customer satisfaction levels, better retention rates, increased revenue generation, and positive brand reputation among other benefits. By implementing strategies to improve service delivery quality within their call centers companies can set themselves apart from competitors who are not making efforts to improve their service delivery.

Call Center Management Strategies for Success

Importance of monitoring metrics such as CPS, ACD, CLI, VoIP, Quality etc.

In order for call centers to achieve success, it is imperative to monitor key metrics such as Calls Per Second (CPS), Average Call Duration (ACD), Caller Line Identification (CLI), Voice over Internet Protocol (VoIP) and Quality. Monitoring these metrics regularly can help call center managers identify the areas that need improvement.

Strategies for improving performance metrics

One effective strategy is to invest in technology that can improve efficiency and quality. For example, using intelligent routing systems can route calls based on customer needs and ensure faster resolution times. Additionally, implementing employee training programs can help agents improve their skills and provide better service to customers.

Benefits of implementing these strategies

The benefits of implementing these strategies include increased customer satisfaction, decreased agent turnover rates and a higher ROI. By focusing on improving key performance metrics such as CPS and ACD time, call centers can increase efficiency while providing better service to customers.



Effective management strategies are essential for call centers to achieve success in today’s competitive market. By monitoring key performance metrics such as CPS, ACD time, CLI and VoIP quality regularly and implementing effective improvement strategies such as investing in technology or employee training programs call centers can achieve a higher ROI and level of customer satisfaction.

Let us not forget the critical role of agents who are the backbone of every successful call center operation. Encouraging them with motivational incentives would further boost their productivity leading to an overall increase in the company’s growth.